What can you say on any offerings of the day, if it was made just for the sake of marketing, without really considering alternative benefits to the consumer?
This is the case of Subway’s Sub-of-the-Day (SOTD) offer. It is a good deal indeed; for RM 7.50 (before tax) you can get one 6 inch sub. Everyday they offer different flavours – Red-Hot Mondays (Italian B.M.T), Cheery Tuesdays (Tuna), Lively Wednesdays (Meatball Marinara), Fresh Thursdays (Turkey Breast & Turkey Ham), Cool Fridays (Smoked Turkey), Dreamy Saturdays (Seafood & Crab), and Magical Sundays (Chicken Teriyaki).
However, the caveat of this offer is that you can only take it as it is. That may sounded okay from the business perspective, because usually any offers that were made are made with restrictions to ensure that the offers were not abused. But in the case of this ‘Sub of the Day’ offer, they restrict it up to the point where it does not make sense to do so.
To simplify my experience, I tried asking if I can substitute the normal four selections of bread with the pita ‘wrap’ bread. It is a healthier alternative as I can cut down the carb intake from the bread). For any normal-priced subs, upgrade or change to ‘wrap’ is free of charge and it will be charged the same price as the one with the bread. However, this is not the case when you want to ‘upgrade’ your SOTD to pita ‘wrap’ bread.
My complain here is that it doesn’t cost them much to allow such option, where it’s technically the same concept as allowing the normal subs to be upgraded. It is understandable that Subway wants to maximize profit, but a bit of leeway should be given to the customers, and this is one of the areas where they should give the customers a bit of an option.
Well, it is already a bit expensive to eat healthy food in Malaysia. I wish there’s more options for healthy food in and around KLCC. 